Published on Monday, 31 December 2012


Avid Interplay Sphere Takes Your Newsroom Anywhere

In the interest of increasing news coverage with impact and immediacy, Avid developed Interplay Sphere with cloud-based capabilities to support connected, real-time content creation from all locations – universal connectivity. This product was launched at IBC 2012 with the primary goal of linking the different departments of a news operation and giving field journalists real-time access to each other and to media and media tools they would be using in their home facility. But a news organisation might also expect interaction across operations to lead to more intelligent asset management or to a faster workflow by letting field journalists produce and edit complete stories on-site

Use of the cloud for tools and media also has the potential to reduce the number of steps required for production by using asset management techniques to design editing workflows and speed the upload of content from remote locations. Aspects of cloud-enabled asset management are secured, centralised access to all digital media assets, levels of automation, and real-time, on-demand encoding, transcoding, and streaming of digital media. In turn, journalists have more scope for repurposing content for targeted consumption.

Working in a fluid, collaborative environment using Interplay Sphere, journalists and news producers work in parallel by uploading and sharing field assets while editing. Many of them can work anywhere with only a camera, laptop and 4G or WiFi connection using tools like Media Composer and NewsCutter to access and upload remote media files in real-time. Sphere provides the access to the content and contributors needed for continuous, diverse reporting across traditional TV, online and mobile channels. Automated transfer, encoding, and asset management synchronization are performed in the background and in parallel.

Avid-Interplay-Sphere-PC-Laptop      Avid-interplay-sphere-sports

According to Avid, allowing journalists to use the same tools in the same way as they would in an office not only influences the quality of output, but also reduces field infrastructure costs and maintenance. For example, TV remote vans may be required less often. The company also sees applications of cloud-enabled asset management connectivity extending beyond breaking news reporting.

For instance, covering live sports action from a variety of locations and having the ability to access and edit media with access to all current and archived content wherever that action is taking place, represents options for sports broadcasting and marketing groups. TV entertainment producers of reality, scripted and event programming all have the potential to link production teams that they have not had a chance to work with before, in real-time.