Published on Wednesday, 30 November -0001

Harmonic & THIS TECHNOLOGY Join on Content Regionalization

Harmonic and THIS TECHNOLOGY have announced a partnership that will support MVPDs and programmers who want deliver regionalized content such as sports or local programming to the relevant audience on multiple devices.


THIS TECHNOLOGY is a US developer of network software for the monetisation and delivery of content to all screens, for multichannel video programming distributors, or MVPDs, and their programmers. The company’s software applies to VOD, network-based digital video recorders, IPTV, TV Everywhere and mobile devices.

The partnership integrates THIS TECHNOLOGY's delivery system for alternate content streams with encoding systems from Harmonic. Following successful deployment with a tier-one multichannel distributor in 2014, the companies now jointly support network consolidation efforts that result in direct content switching and enforce market protection via centralized control of content, encoding and distribution.

"With Harmonic, we can simplify what was once a very hardware-intensive process by introducing the option of using virtual IRDs, integrated receiver/decoders," said Rick Hamilton from THIS TECHNOLOGY. "This makes possible nationwide or market-specific content switching based on programming requirements, at any given moment. Looking ahead, we are working towards the expansion of this partnership to meet what we’ve identified as emerging international demand."


As part of the combined development, THIS TECHNOLOGY's SwitchStream alternate content delivery system is integrated with Harmonic's ProStream 9100 high-density stream processor to ensure accurate switching instructions. MVPDs can also use SwitchStream to virtualize content acquisition points, automate management, scheduling and auditing of content switches, and interface with Harmonic's Electra 9200 universal multiservice encoder to eliminate decoding and re-encoding at regional headends.

The method can be deployed across various distribution platforms, including linear broadcast and OTT, to unify efforts to transition to IP for multichannel distributors.