Published on Saturday, 10 May 2014

 

Kaltura Acquires Tvinci for Comprehensive Pay OTT Service

The open source video platform Kaltura has acquired Tvinci, a pay OTT TV services provider. The acquisition puts Kaltura in the role of a dedicated video systems company powering video across all markets including media & entertainment, enterprise and education, and all channels including multimedia service providers and cloud vendors. It also makes the company’s Pay OTT TV service more comprehensive.
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On the understanding that the OTT market is one of the fastest growing media segments and that large numbers of viewers around the world watch content online in various ad-supported and subscription formats, Kaltura became interested in integrating Tvinci’s services into its OTT MediaGo product. Already underway, the integrated Kaltura-Tvinci platform enables operators and telcos, media companies, content owners and distributors to reach and potentially monetize all users on every device.  The platform supports live, on demand and catch-up services, and includes subscription and transactional VOD, ad-based monetization, and social interaction and a personalized experience.
 
The integration of Tvinci’s technology into Kaltura’s platform also expands Kaltura’s scope for the enterprise and education markets by adding social and personalization capabilities, and tools for creating bundles and promotions.

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Kaltura Co-Founder, Chairman & CEO Ron Yekutiel said, “The acquisition of Tvinci completes our transition from focusing largely on VOD assets and ad-based monetization to placing equal emphasis on live/linear programming and an authenticated Pay OTT TV experience.  It also broadens our offerings for the service provider markets, and adds to our social, collaboration, and personalization tools.

“While the most obvious market for OTT is in the media world, we have seen growing interest in Pay OTT services from both our education and enterprise customers. The results of our annual ‘State of Video in Education’ survey, based on respondents from 300 global educational institutions, showed that 64% of respondents believe that their institution would be interested in a Netflix-like education video portal to which consumers could subscribe for self-enrichment.”

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The Tvinci R&D team at the company’s headquarters in Israel will be merging with Kaltura’s Israel-based development team.  Tvinci’s customer base of TV providers are located in Latin America, EMEA and Asia-Pacific – such as Eutelsat in Germany, MediaCorp in Singapore, Liberty Global in the Netherlands, Solar Entertainment in the Philippines and Yes in Israel - which gives Kaltura the opportunity to grow in these regions. Among Kaltura’s customers are Sesame Workshop, HBO, ABC, Warner Brothers, Paramount, DirecTV, Turner and Wikipedia.

As well as opening up a user-focussed approach with interactive and social experiences and the means to optimize monetization on every screen, the combined Kaltura-Tvinci platform has telco-grade OTT qualities like modularity and the ability to integrate into complex eco-systems. The Tvinci platform, API-based like the Kaltura platform, will be completely integrated into Kaltura’s OTT products over the next few months.


One of the products is the Kaltura MediaGo Turnkey OTT, a Netflix-like portal and apps that can be branded and monetized on subscription, transactional and ad-based business models. MediaGo’s social and personalization functions include content discovery and social network integration for targeting each user personally with the right content, and customer and subscription management. The payment gateway and billing tools have options to create custom packages and bundles for specific users and profiles, and A/B testing and analytics supporting real-time monitoring for campaign management.

Cable, satellite or landline operators and telcos with an existing infrastructure and preferred systems in place can use Kaltura’s modular OTT API. This integrates with legacy systems, and allows the operator to choose between using the Kaltura built-in components or mix-and-matching the various components with their own infrastructure or services.   www.kaltura.com   http://tvinci.com