Published on Friday, 10 June 2011
Australia has won the Young Lions Print Competition at the 58th Cannes Lions International Advertising
Festival for their ad created to a brief set by the charity Pump Aid, Water for Life.
|Photo: Christian Alminana/Getty Images|
|The Young Lions Competition is designed to help launch the careers of talented new artists and recognise their use of imagery in advertising. The winning team members are Copywriter Mike Felix and Art Director Matt Swinburne from Leo Burnett in Sydney. This year, the Cannes Lions Jury selected Italy to take second place, with third place awarded to United Arab Emirates.
This year’s brief, disclosed to competitors on 18 June, was set by Pump Aid, Water for Life – a charitable organisation, who provide appropriate, affordable and sustainable water and sanitation solutions to rural Africa, which in turn help to combat a wide range of diseases through improved hygiene and better water quality. The charity disclosed a brief to raise awareness around their initiatives, as well as to increase financial donations from the wider community.
Forty-two teams, comprising of an Art Director and Copywriter under 28 years of age, had just 24 hours to interpret the brief and develop a print ad, using content sourced from Getty Images’ creative, editorial and archival collections.
The work was scrutinised by a jury, headed by Cannes Lions Jury President, Tony Granger, Global Chief Creative Officer at Young and Rubicam. For the 14th consecutive yea, trhe Young Lions Competition was sponsored by Getty Images, who also provided technical support and all content during the process, and over the past year searched for potential talent from around the world. www.pumpaid.org www.gettyimages.com