Published on Tuesday, 21 February 2012
EMC Australia and Isilon have been working with the media, broadcast and digital online industries
to promote software and storage integration for efficient multiplatform delivery.
|EMC Isilon notes that the demand for high speed media content delivered via multiple formats in real-time has changed the Australian media environment. The company is looking for new ways to address the growing numbers of online digital TV channels, consumer appetite for online video content, and increase in the use of smartphones and tablets.
In response to these changes, EMC Australia has established a team with knowledge and experience in the Australian broadcast, publishing and creative media industries to develop partnerships with software manufacturers such as Apple and Adobe. The team’s purpose is to enable companies to create, manage and broadcast content across multiple delivery platforms, to match specific demands.
The EMC team has been working for most of 2011 with software companies to evaluate, implement and support appropriate platforms and improve on existing ones as a way to meet media-IT infrastructure challenges such as lowering the IT storage costs for housing huge amounts of data, improving transfer rates and simplifying management.
By adding the capability to applications to integrate with high capacity, scalable, intelligent storage systems, for example, EMC Isilon expects to make large volumes of multi-platform files easier and faster to access and work with. The intelligence applied to the systems will recognise the needs of different data and file types moving in and out of the applications, and promote more efficient handling of resources. www.isilon.com