Published on Monday, 19 May 2014


Norway’s TV2 Gets Sporty to Air Faster on Aframe’s Cloud

Norway’s main commercial TV station, TV2, shot the most recent series of its eight-episode factual entertainment show ‘Sporty’ in three locations around Norway, following 10 people as they get fit ahead of the 2014 Winter Olympics. Like many factual entertainment programs, Sporty has a high shoot-to-air ratio. The series’ 450 hours of footage was returned to base in Oslo for organizing, filtering and editing.


Handling such a large amount of footage became so time consuming that the production team would actually allocate 40 per cent of each edit cycle to sorting through the material, managing, logging and organizing footage for each episode. However, faced with typically tight broadcast deadlines, the team wanted more time to spend on tasks that would directly improve the show, such as developing the story and delivering with higher, more consistent production values.

In an effort to increase the efficiency of the edit workflow, TV2 decided to start storing and managing all footage in the cloud, and used Aframe as the central location. The deceision made various changes possible. The production manager, director and loggers could move out of the edit suite, and upload and access content on iPads and laptops from anywhere, at anytime. They could assemble rough cuts and compilations, distribute them among the team, note everyone’s comments and arrive at the edit itself relatively prepared, with the footage already pre-assembled.

Although after three seasons of following a well-practiced workflow, the team was somewhat skeptical as to how much time Aframe could save, the change made it possible to produce the show measurably faster and to leave more time in the cycle for storytelling and other tasks.


The tools in Aframe are mainly used to sort, filter and find exact clips and moments of footage. Users access Aframe from any web browser, operating system, and can work with clips on computers, smart phones or tablets. Aframe begins capturing metadata as soon as a piece of footage is uploaded. Once production reaches the edit stage, all of the metadata can be imported directly into the Avid, FCP or Premiere.

Because footage for ‘Sporty’ needs to be annotated with logs to make it searchable, the production team used Aframe's purpose-built Logger software to add timecode-specific logs to the project. Logs would show up as searchable text, precisely assigned to the correct points on the timeline. Logger is also cloud-based, which means team members could access it from a laptop or desktop over Internet.