Engine fuelled the battle among mobile tablets with the latest Telstra ad for DDB Sydney promoting the Motorola Xoom on the Telstra mobile network. Creative Director Simon Robson set up production and post to achieve some interesting transitions.
The multiplatform 10-part TV drama series SLiDE was graded and onlined at Cutting Edge for
broadcast network Fox 8. The show, following five 17-year-olds forging their way into adulthood,
incorporates various digital mediums to engage viewers.
Director Jake Mengers at MPC Creative has directed two spots for Cat’s Pride using the company’s
London and New York facilities and MPC’s Film creature pipeline to animate two CG
Major Brickyard VFX recently completed work on the new ‘Yahoo! Lip Sync’
campaign with Hungry Man director Bryan Buckley. The campaign promotes
Yahoo!'s search engine through three 30-second spots - ‘Flashing Lights’,
‘Home Sweet Home’ and ‘Hello’.
The Eight VFX collective worked on a new Carl's Jr spot titled ‘Robot’ via agency David & Goliath,
making sandwiches for a CG robot.
Branding and design agency Troika Design Group and The CW television network created a week-long co-branded on-air and web takeover campaign for the 2012 Ford Focus, shot on the ARRI Alexa.
Rushes Colourist Simone Grattarola carried out a challenging colour grade on T-Mobiles
'Angry Birds' campaign, which aims to transition the Angry Birds phone game into the real
world to promote SmartPhones.
Derin Seale has joined the directors at Mothership, the production company of Digital Domain. Derin
has variedexperience in Hollywood and in directing international ad campaigns.
Charlex took over all the live-action, design and VFX work for the new Subway Fresh Fit campaign,
including a shoot with the ARRI ALEXA and a combination of practical, 2D and CG elements.
Acting NSW Premier and Minister for Trade and Investment Andrew Stoner announced on
20 July that the forthcoming film Paradise Lost will be produced in Sydney. He and the
film’s director Alex Proyas made the announcement at Fox Studios Australia in Sydney.
Director Carl Erik Rinsch of RSA Films chose Digital Domain to help Dodge envision what the future holds for those who love to drive. The 60-second spot ‘The Future of Driving’ imagines a future where humans let robots brush their teeth and walk their dogs - but refuse to hand over the keys to their cars. Digital Domain created this futuristic world, including its technology, machines and cityscapes.
Absolute took up a challenge to transform a beautiful girl into a bottle of 100% Natural Lipton
Iced Tea for the product’s launch – and succeeded.
Aiming to influence the way consumers interact with brands and shop, Yeahpoint developed and
launched a series of three new applications using facial recognition, packaged for use in retail
stores and supermarkets.
Jeff Patton is a freelance CG artist who creates mechanical illustrations for engineering firms. Last
year while completing a visualisation project for Mercedes Benz, he began using iray with
Japanese advertising agency Dentsu commissioned a six-monitor art and advertising
multi-display platform in Tokyo Midtown, driven by a single video card and CPU.
In a spot for CTIA, The Wireless Association, Absolute demonstrates the power of wireless
technology and devices to control aspects of everyday lives.
Charged Studios completed a 30sec spot for the Brady Campaign to Prevent Gun Violence,
taking the project from script to final ad in five days. The team designed and built the set in
their studio, and handled post, editorial and audio.
AT&Ts ‘Spring’ is a metaphor about being touched by things around you coming to life, much like AT&T enables that same connection by covering 97% of all Americans.