Published on Wednesday, 25 January 2012
Production company Motion Theory has added two Swedish directors Måns Mårlind and Björn Stein to
their roster of directors. The pair has worked together for 10 years on commercials, TV and films, most
recently ‘Underworld Awakening’.
|Wanting to direct more spots for US audiences, they considered several different commercial production companies to work with in America, but quickly developed a connection with artists at Motion Theory and their close relationship and access to Mirada as a creative resource.
Executive producer and partner, Javier Jimenez of Motion Theory said, "Not only do they come from a feature background, but they have made tons of commercials. Mårlind & Stein really know how to craft a compelling, visual cinematic story within a short form frame. They understand the demands of commercial production timeframes and constraints, but also have experience managing feature film budgets and working with high-profile actors."
Among Mårlind & Stein’s specialities are subtle comedy and fast action drama. They began directing commercials together in 2006 at a production company in Stockholm called Camp David, working on spots for UNICEF, Reebok, Nike, IKEA and Toyota. Their debut feature, ‘Storm’, received critical recognition and was followed by ‘Shelter’. Motion Theory is the first company to represent Mårlind & Stein as a directorial pair in the US.
Mårlind & Stein first met as children, owing to their shared interest in cinema, and started making their own movies at age 15. Before the two started to work together Måns had attended the American Film Institute after completing his PhD in Sweden, and Bjorn Stein began editing trailers after graduating. After following parallel paths for over six years, Mårlind and Stein began to collaborate on projects, resulting in their award-winning work for television, film and commercial productions in Sweden. Most recently, the crime drama series ‘The Bridge’ that the two created for Swedish television has been bought by the BBC under the title ‘The Tunnel’, and is now being co-produced in France and the UK.