Published on Thursday, 14 June 2012
AEAF ENTRY The brief for the opening titles for ‘Australia’s Next Top Model’ was to create a sophisticated,
edgy, fashion-forward opener that reflects the current trends for the fashion industry.
|The team explored the idea of ‘flowing fabric’ as a conceptual aesthetic, which inspires a modern and artful approach to the overall design direction. The dark, moody treatment with sensual lighting & dramatic windswept hair helps to convey the feeling of mystery. The colour palette of teal, crimson, pink and gold, contrast against the velvety black backgrounds.|
|The live elements of the opener were filmed in one day at a green screen studio space in Sydney. Along with the live action shoot, an asset shoot was needed to gain reference/stock footage of several flowing fabrics under different environmental conditions. All the footage was shot on RED at a high frame rate and a 2K resolution.|
|The end result is a fast-paced opener with quick cuts, intertwined with moments of slow motion to create high energy, visual impact that complements the edgy music track. www.visualplayground.com.au|