Published on Wednesday, 04 February 2015

 

William Bartlett & Grant Walker to Take Framestore in New Directions

Framestore VFX Supervisor William Bartlett has been made an Executive Creative Director supporting Framestore’s expansion into new types of projects. Their change of focus is illustrated illustrated by the opening of the company's dedicated virtual reality and immersive content studio last year. The studio has produced a series of audience experiences for such productions as Game of Thrones and Interstellar.

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William has been at Framestore for nearly 20 years, leading the work on a number of award-winning commercials such as Guinness 'noitulovE', Smirnoff 'Sea' and Johnnie Walker 'Fish'. He has also supervised the VFX on James Bond title sequences with director Daniel Kleinman, including titles for 'Casino Royale' and 'Skyfall'. In 2013 he was VFX Supervisor on the intriguing Galaxy commercial, 'Chauffeur', using full-CG face replacement to bring Audrey Hepburn back to the screen.

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"I am really looking forward to this new role and contributing to the next chapter in Framestore's success. We have creative teams with a phenomenal range of experience and with them are able to offer technical and creative solutions for every kind of advertising and entertainment requirement. From our traditional role as a VFX service provider, to VR, design, scripting, character design, direction, and even fairground rides, we have the expertise and the enthusiasm to take on new challenges. I am looking forward to the chance to work with all our departments and help our clients find the most original and interesting ways to communicate and interact with their customers," he said.

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In a new role as Senior CG Art Director, Grant Walker will lead the design of characters and environments across the London Integrated Advertising team’s CG work. Grant joined Framestore in 2010 as a Senior Technical Director specialising in creature asset building. Since then he has played a major role in some of their biggest projects including the recreation of Audrey Hepburn in Galaxy 'Chauffeur', the orcs in Coca-Cola 'Siege' and paper dragons in the 'Skyfall' opening title sequence.
 
After nine months spent working with the feature film team on the creature designs in Jupiter Ascending, he returned to commercials to create Sheldon the Snail for Freesat, work that earned Grant a nomination for a VES award in 2015.

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"This new role encompasses skills that increasingly play a large part in winning work and steering the creative direction of character design. Grant has been a key player in this area for some time and by creating this position it will help to promote these skills to our clients, so that we are perceived as not just facilitators but originators of creative design ideas," said Head of CG in London, Simon French.

Grant is currently working on the creature design for a number of major advertising projects to be released in the spring. www.framestore.com

 

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